Ima Student

Writer and Editor | Work Samples

About These Samples

These two projects come from my upper-division English courses. I chose them because together they show how I handle a writing problem from both ends. The first is a research-driven analysis where the hard part was making sense of a lot of competing sources. The second is a rhetorical analysis of real public campaigns, written for readers who want to know how a message actually reaches its audience.

My process looked the same on both. I draft quickly and get feedback early. Then I revise for the reader I'm actually writing for, which usually means cutting more than I add. I learned that habit in the Writing Center and at my editorial internship as much as in class, and it's the one I expect to use every day in a communications job.

The Evolution of Southern Gothic in Contemporary Fiction

Work Sample 1 | Research and Analysis | Fall 2024 | Published in the university literary journal

This critical essay explores how contemporary authors have reimagined Southern Gothic traditions while keeping the genre's core elements of decay, haunted pasts, and social critique. It examines novels by Jesmyn Ward, Karen Russell, and Toni Morrison to show how each writer turns the genre toward present-day social problems.

The project required me to synthesize a large body of scholarship into a single, original argument. I worked from more than twenty critical sources and had to decide which of them actually helped the reader understand the novels, and which were just interesting to me.

How I revised it

My first draft discussed each novel separately. It read like three book reports stapled together, and my professor's comment was blunt: "Where's the argument?" I rebuilt the essay around one claim about how each author uses the genre's haunted past to talk about a current injustice. Then I reorganized by theme instead of by author. That cut about 1,200 words and made every section answer the same question.

What it shows an employer

Most workplace writing is synthesis. Someone hands you a pile of sources and needs to know what they add up to. This project is where I learned to find the through-line first and organize everything else around it. I use the same skill when I write a research summary or brief a team on a new topic.

  • Research Synthesis
  • Argument Structure
  • Substantive Revision
  • Close Reading

Rhetorical Analysis of Environmental Advocacy Campaigns

Work Sample 2 | Rhetorical Analysis Report | Spring 2025

This report examines the rhetorical strategies three major environmental organizations use in their public campaigns. Through close analysis of visuals, word choice, and platform-specific adaptations, I show how each organization tailors its message to different audiences.

The project follows the conventions of a rhetorical analysis report, with a clear thesis supported by evidence from the campaigns themselves. Theory comes in only where it explains something. It combines classical rhetorical analysis with concepts from digital media studies to account for how a message changes when it moves between platforms.

How I revised it

In my early draft I treated each campaign as a single message. Peer reviewers pointed out that I was missing the most interesting part, which was how the same campaign changed between Instagram and email. I went back to the source material and built a side-by-side comparison of how each platform's version adjusted its language and images. I also cut most of the theory I'd packed into the introduction and brought each concept in at the point where it did some work.

What it shows an employer

Communications teams adapt one message for many channels every day. This project trained me to notice what changes from platform to platform and to ask whether each version still serves its audience. That's the same review I'd run on a client newsletter or a social media calendar.

  • Audience Analysis
  • Platform Strategy
  • Rhetorical Analysis
  • Report Writing

Want to see something shorter? My 75-second video essay is a sample of scripting and multimedia production.